ABOUT

BACKSTAGE was launched in 2026 in Amsterdam, a city with a vibrant techno scene. This brand is inspired by a passion for fashion and techno music. The founder Séverine has spent many nights in the underground clubs of Amsterdam dancing to techno music and noticing the fashion style at these events. She notices that something was missing: eyewear with groovy and funky designs while being able to withstand the environment at techno events. The brands mission is to provide ravers, clubbers, and festival-goers with eye-catching sunglasses that are also practical and long-lasting. Each pair of Backstage sunglasses is designed with care, using high-quality materials that can stand up to the harsh environment of a techno event. They enable you to have fun on the dance floor connecting to likeminded people.

Backstage is more than just sunglasses; it is about freedom and connection. Our designs are intentionally unisex, reflecting our belief that fashion should be inclusive and everyone should feel free to wear what makes them confident.

We are deeply rooted in the techno scene by collaborating with respected DJ’s, event organizations, and other industry professionals. Providing the possibility to connect to world of fashion and music.